Technology is changing how we live, shop, communicate, and market. Everyone has a computer and an iPhone or an Android smartphone with internet access. Like it or not – Everyone is on-line all day every day. We are witnessing a rapid change and decline in the print media industry, shopping malls, movie theaters and the advent of streaming TV over the internet. Our cars are connected, our smart homes are connected, our social networks are connected, it is changing rapidly, and is not going away.
Problem or opportunity? Most real estate agents are frozen.
The agents who view this as a problem are either so successful that their word-of-mouth reputation shields them (for now) from a declining market share – or they are experiencing declining market share. There are many successful agents who have experience and tenure who see changing technology as an opportunity – but are unsure how to capitalize on the this.
Real Estate Agents are busy doing real estate stuff, and then on to the next transaction… Business planning and marketing are typically on the list – just don’t make it to the top of the list. Most agents do not understand who they want to do business with (Dream Client), are not serving a niche Target Market, do not differentiate themselves with their unique Interests and Passions, and lack the time, knowledge and skills to execute a consistent Marketing plan to build a consistent future business.